Project Description

Game app Reisblij

How can we stimulate curiosity among children who are sitting for 8 hours or longer in the car, driving towards their summer holiday

That is a good starting point for a quest to use augmented reality to solve this problem. Together with Denksport we created a games where children could point their phone to the world around them and point of interests would appear that would teach them about their surroundings. We added some puzzles, in-app games and questions to it and the children could play for hours. The fun part was that the whole car could join in answering all the questions and therefor raise the score on the leaderboard.

Awesome but too early

We presented the game at their board of directors meeting but unfortunately they wanted to focus more on the different targetgroup of their company and this idea was in too early. We then pitched the idea to Pon Automobiel (Importer of VW in The Netherlands) and also KLM.
Basicaly, everybody loved it but nobody wanted to move ahead. Too soon, too early.

SKILLS NEEDED

Business challenges
Business value research
Conceptual thinking

CATEGORIES

Business development
Technology PoC

PRESENTED TO

ANWB & PON Automobiel

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
STEVE JOBS - APPLE
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
STEVE JOBS - APPLE

More work

Business development | Marketing strategy | Innovation implementation

Let’s Work Together

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